I wanted to completely overhaul my brand identity and create an entirely new look and feel for my website. I was having a hard time feeling like my brand fit who I was as a business owner. I knew that it wasn't attracting my ideal clients and it wasn't doing anything to get me closer to my goal of being a sought-after, boutique PR agency. I loved how strategic and resource-driven Danait was during our work together. I felt like she had so many good ideas for the direction I wanted to take, and she was on top of the many moving parts of the process. Beyond getting tons of compliments on my new brand, I felt more confident go after visibility opportunities and have been able to attract more of my ideal clients. Before our work together, I had 10% BIPOC or LGBTQIA+, and now my client roster is comprised of 60% BIPOC or LGBTQIA+ authors and entrepreneurs. Danait is a strategic marketer than can bring your vision of what you want your brand to be to life.
I had an idea of what my core values were, but they were trapped in my head. I wanted to figure out now only how to better articulate them, but how to operationalize them. It's all so clear, and I have a roadmap for specific actions across all aspects of my business. This work will impact my business and brand for years to come. Based on our work together, I've been able to make rapid changes across the brand. My brand is much clearer now, and people are connecting with it in a way I've never experienced before, leading to growth across the board. All of which I expect will help support connecting with new people, and hopefully in the enrolment in upcoming masterminds. Plus, since we worked together, one of the content ideas that came out of our work together has been my highest performing pieces of content on Instagram ever. More comments, 2x the number of likes and shares than any other post. This was an amazing experience!